10 Simple Ways to Get More Organic Traffic to Your Website
Martha is a highly qualified wellness coach. She runs a dedicated wellness coaching program.
Recently, Martha launched a website about her wellness program where she onboards new clients and shares helpful tips and advice about physical and mental wellness. To Martha's disappointment, she rarely gets any visitors to the website, let alone any onboarding.
Martha's friends are recommending she run a paid advertisement but Martha wants to keep the whole thing as cost-efficient as possible.
What should Martha do in such circumstances?
One of the best and the cheapest ways for Martha to attract more website visitors and get more leads is organic website traffic.
What is organic traffic?
Organic traffic can be defined as the visitors who land on your website from unpaid sources without running any paid advertisements. Here, the organic sources can be Google, Yahoo, Bing and other free search engines. That's why visitors that are considered organic find your website while using these search engines but are not redirected from any website or app.
The opposite of organic traffic is paid traffic. One has to pay to drive this type of traffic to their website. Some paid traffic sources are Google AdWords, Facebook Ads, Instagram Ads, affiliates and Outbrain Amplify.
Importance of organic traffic in 2022
The internet is getting more and more competitive with every passing year, and so is ranking highly in search engine results.
That's why it has become essential for businesses to have a solid traffic-driving strategy - be it organic or paid. However, paid traffic should be considered more of a supplement to organic traffic, as looking to it as a long-term solution can prove to be unreliable and unpredictable.
There is no direct cost associated with organic traffic, and the success rate can increase substantially for trending keywords. That's probably why 53% of the total website traffic comes from organic sources.
The whole search engine optimization (SEO) industry is built around developing and maintaining a website so it aligns with organic search traffic to improve the website's searchability and rankings.
Once you get your organic traffic-driving strategy right, this will secure you a continuously growing asset where search engines trust you and rank your web pages, others in the industry want to link to your content, and your brand stays visible for your target market on search engines.
Hence, 2022 should be the year to focus on building a stream of organic traffic to your website.
How to get more organic traffic to your website:
One of the biggest challenges for you as a wellness coach offering services online can be that when people search for a similar service like yours, they end up landing on competitors' websites. However, this can be avoided if you can secure a place on the first page of the search engine results.
Here are 10 practical organic traffic growth strategies for you to make that possible.
1. Leverage on-page SEO
On-page SEO involves every aspect within your website. It includes technical aspects of your website such as the code that was used to build it. It also includes things like how quickly your website loads and the quality of the website's user experience.
When you optimize the elements of your website, search engines will respond positively and be more inclined to rank your website higher in search results. This is because when a website has a faster page loading speed, users are less likely to become impatient and leave the website, which tells search engines that your website is of higher quality.
When the code is clean and information is clearly organized, search engines have an easier time figuring out what your website is about and then offering it as a result for specific searches.
In order to improve your on-page SEO, there are a few things you can do right now:
1) Optimize your images: For each image on your site, click on the option to 'edit.' From there, where it says 'image alt text' write a short description of what the image displays. If you can add in a word or two that relates to the page's content, even better.
2) Make sure your page titles are adequately describing what each page is about and what people will most likely be searching for to view your content. Do the same thing with the page description (or, meta description). Try to keep your page titles to around 80 characters and your meta descriptions to around 20 words.
3) Focus on providing extremely high-quality content throughout your website that solves people's problems and provides them with the tools and information they need. Link to other high-quality sources to give people other resources, and have guest bloggers who are experts in a particular field write a few posts for you.
4) Make sure your website is easy to navigate and users can quickly find what they need without distractions or confusion.
Besides creating insightful content and designing a good website, you should optimize these on-page SEO elements from time to time.
For more information, here is a guide to creating a solid SEO foundation for your business.
2. Become a guest blogger
Guest blogging can create a two-way street for you to get noticed online.
The first thing you can do is connect with experts in your industry on other platforms such as LinkedIn or Reddit. Develop a professional relationship with them and see if they might be interested in providing a blog post for you. Many individuals, especially those who are trying to make more of a name for themselves and their website, will be happy to share some of their content with you.
While connecting with others to write blog posts for your website, you can also be on the lookout for different online wellness forums and other platforms where you can register as a guest blogger. You can also exchange blog posts with other connections.
This can be a great opportunity to backlink and get referral links.
3. Create video content on YouTube
Besides creating social media content, you can create video content for YouTube.
YouTube descriptions, if used appropriately, can be a great organic source of website leads. You can optimize your video titles the same way you might optimize your webpage titles, and use the video descriptions the same way you might use a meta description on your website. However, you get up to 5,000 words for the descriptions, so you have a great opportunity to include key phrases people are searching for and other insight into your video.
YouTube is also owned by Google so that provides added benefits of having your videos show up in Google search results based on what you include in your video titles and descriptions.
Don't have the resources to create long videos? Use YouTube shorts. You can easily repurpose your social media video content as bite-sized YouTube videos.
4. Promote your content on social media
In 2022, your website alone won't help you get noticed anymore. It's not enough to create great content, you should also be vocal about it. The best way to do that is through social media.
Opening business pages for your business on Facebook, Instagram, LinkedIn and Twitter and creating a social buzz with your posts and engagement will help you get noticed.
Participate in conversations with relevant hashtags. To engage with visitors, answer questions on your Facebook page and respond to comments.
These are great organic traffic growth tactics, as Google will rank your social media profiles in search engine results along with your website, so you're basically getting extra webpages out of your social media profiles that you can optimize and build streams of traffic with.