10 Simple Ways to Get More Organic Traffic to Your Website
Martha is a highly qualified wellness coach. She runs a dedicated wellness coaching program.
Recently, Martha launched a website about her wellness program where she onboards new clients and shares helpful tips and advice about physical and mental wellness. To Martha's disappointment, she rarely gets any visitors to the website, let alone any onboarding.
Martha's friends are recommending she run a paid advertisement but Martha wants to keep the whole thing as cost-efficient as possible.
What should Martha do in such circumstances?
One of the best and the cheapest ways for Martha to attract more website visitors and get more leads is organic website traffic.
What is organic traffic?
Organic traffic can be defined as the visitors who land on your website from unpaid sources without running any paid advertisements. Here, the organic sources can be Google, Yahoo, Bing and other free search engines. That's why visitors that are considered organic find your website while using these search engines but are not redirected from any website or app.
The opposite of organic traffic is paid traffic. One has to pay to drive this type of traffic to their website. Some paid traffic sources are Google AdWords, Facebook Ads, Instagram Ads, affiliates and Outbrain Amplify.
Importance of organic traffic in 2022
The internet is getting more and more competitive with every passing year, and so is ranking highly in search engine results.
That's why it has become essential for businesses to have a solid traffic-driving strategy - be it organic or paid. However, paid traffic should be considered more of a supplement to organic traffic, as looking to it as a long-term solution can prove to be unreliable and unpredictable.
There is no direct cost associated with organic traffic, and the success rate can increase substantially for trending keywords. That's probably why 53% of the total website traffic comes from organic sources.
The whole search engine optimization (SEO) industry is built around developing and maintaining a website so it aligns with organic search traffic to improve the website's searchability and rankings.
Once you get your organic traffic-driving strategy right, this will secure you a continuously growing asset where search engines trust you and rank your web pages, others in the industry want to link to your content, and your brand stays visible for your target market on search engines.
Hence, 2022 should be the year to focus on building a stream of organic traffic to your website.
How to get more organic traffic to your website:
One of the biggest challenges for you as a wellness coach offering services online can be that when people search for a similar service like yours, they end up landing on competitors' websites. However, this can be avoided if you can secure a place on the first page of the search engine results.
Here are 10 practical organic traffic growth strategies for you to make that possible.
1. Leverage on-page SEO
On-page SEO involves every aspect within your website. It includes technical aspects of your website such as the code that was used to build it. It also includes things like how quickly your website loads and the quality of the website's user experience.
When you optimize the elements of your website, search engines will respond positively and be more inclined to rank your website higher in search results. This is because when a website has a faster page loading speed, users are less likely to become impatient and leave the website, which tells search engines that your website is of higher quality.
When the code is clean and information is clearly organized, search engines have an easier time figuring out what your website is about and then offering it as a result for specific searches.
In order to improve your on-page SEO, there are a few things you can do right now:
1) Optimize your images: For each image on your site, click on the option to 'edit.' From there, where it says 'image alt text' write a short description of what the image displays. If you can add in a word or two that relates to the page's content, even better.
2) Make sure your page titles are adequately describing what each page is about and what people will most likely be searching for to view your content. Do the same thing with the page description (or, meta description). Try to keep your page titles to around 80 characters and your meta descriptions to around 20 words.
3) Focus on providing extremely high-quality content throughout your website that solves people's problems and provides them with the tools and information they need. Link to other high-quality sources to give people other resources, and have guest bloggers who are experts in a particular field write a few posts for you.
4) Make sure your website is easy to navigate and users can quickly find what they need without distractions or confusion.
Besides creating insightful content and designing a good website, you should optimize these on-page SEO elements from time to time.
For more information, here is a guide to creating a solid SEO foundation for your business.
2. Become a guest blogger
Guest blogging can create a two-way street for you to get noticed online.
The first thing you can do is connect with experts in your industry on other platforms such as LinkedIn or Reddit. Develop a professional relationship with them and see if they might be interested in providing a blog post for you. Many individuals, especially those who are trying to make more of a name for themselves and their website, will be happy to share some of their content with you.
While connecting with others to write blog posts for your website, you can also be on the lookout for different online wellness forums and other platforms where you can register as a guest blogger. You can also exchange blog posts with other connections.
This can be a great opportunity to backlink and get referral links.
3. Create video content on YouTube
Besides creating social media content, you can create video content for YouTube.
YouTube descriptions, if used appropriately, can be a great organic source of website leads. You can optimize your video titles the same way you might optimize your webpage titles, and use the video descriptions the same way you might use a meta description on your website. However, you get up to 5,000 words for the descriptions, so you have a great opportunity to include key phrases people are searching for and other insight into your video.
YouTube is also owned by Google so that provides added benefits of having your videos show up in Google search results based on what you include in your video titles and descriptions.
Don't have the resources to create long videos? Use YouTube shorts. You can easily repurpose your social media video content as bite-sized YouTube videos.
4. Promote your content on social media
In 2022, your website alone won't help you get noticed anymore. It's not enough to create great content, you should also be vocal about it. The best way to do that is through social media.
Opening business pages for your business on Facebook, Instagram, LinkedIn and Twitter and creating a social buzz with your posts and engagement will help you get noticed.
Participate in conversations with relevant hashtags. To engage with visitors, answer questions on your Facebook page and respond to comments.
These are great organic traffic growth tactics, as Google will rank your social media profiles in search engine results along with your website, so you're basically getting extra webpages out of your social media profiles that you can optimize and build streams of traffic with.
5. Link internally
Once you've built up a decent catalogue of content throughout your website, you can link to it in blog posts and on other pages on your website, guiding visitors to more relevant content.
For example, if you have a new blog post that your writing which relates to a few services you offer, you can provide a link to one of those service pages somewhere in the blog post. You can also provide links to other blog posts, building a bit of a web for people to find more information and browse through your site.
Internal links can keep visitors on your website for longer, which helps boost your search rankings.
They also let search engines know that your website provides a lot of useful information for searchers and the content is all related.
6. Use long-tail keywords, keeping user intent in mind
Long-tail keywords are a combination of three or four words, such as "top tips to get fit" or "wellness bloggers to follow." These words are in addition to your main keywords, which might just be "get fit" or "wellness blogger."
You can increase organic traffic to a large extent if you include on long-tail keywords in your keyword research.
You can include these long-tail keywords in the title and the subheadings of your blog posts.
7. Track your analytics
The best way to understand which strategy is working for you and which isn't is by tracking your website analytics. In this regard, a few success metrics can be unique website visitors, link clicks, top traffic source, device source, and session duration.
There are lots of tracking tools available today most popular of them are the Facebook Pixel, Google Analytics, and Google Search Console. Many website platforms also have their own data tools to give you insight into your popular pages, where your visitors are coming from, and more.
8. Build your brand online
One thing that will help your overall organic traffic over time is developing a strong reputation for your brand. What does this include? This involves searches containing your company's name, your website's domain name, or searches including your product or service names.
Along with having a positive impact on your reputation as a business, developing your brand through your website and social media efforts can send a strong signal to search engines that your brand is trustworthy, reliable, and credible.
To do this, you can focus on using your brand's name throughout your website's page titles and product or service names. You can track how often people are searching for your brand's name or your domain name by heading to Google Search Console and viewing your Performance Report.
Here is an example of our report for Dharana Digital:
When you build your brand and show search engines that you are a noteworthy resource for searchers, you will receive higher rankings along with more backlinks to your website content.
9. Apply user-questions as keywords
It can be a good idea to use the questions people search for in the search engines as keywords for some of your content. That way, the next time people ask that question, there's a chance that they will be directed to your website.
Try using Google's "People also ask" section to generate ideas for your keywords.
10. Set up Google My Business
When users search and find your listing in the results, the first thing they might see on the right-hand side of their screen is a neat, eye-catching listing of your business including your business name, a picture, your operating hours, reviews, and more.
Don't have this set up? It's very straight-forward. Head over to Google My Business and create an account. Make sure you are logged in with your business email address. From there, you'll have the opportunity to fill in all of your business information.
We recommend getting reviews from your happy customers right after you've set it up, as this will be one of the first things searchers look at when the listing pops up. You can also add photos of you and you with clients to show your human side of your business.
There is also an opportunity to share posts and updates on Google My Business, just as you would on social media. This keeps things fresh and helps any promotions you might be running to gain more exposure.
Having a Google My Business profile is a simple, free way to increase organic traffic to your website and rank in local search engine results.
Hope the post was helpful to drive more organic traffic to your website and your social media pages. If you have found this blog post helpful make sure to check out more articles from Dharana Digital. We aim to help everyone in health and wellness industry all over the world to create a thriving business.
Directing a massive amount of traffic organically to your website cannot happen overnight. As someone working in wellness, you know better than anyone that good things take time. Be persistent with your strategies and you'll start to reap the benefits.
In case it becomes too much on your plate, you can always share some with us. Book a live audit and our expert team will get on a call with you to analyze your website and give you insights about how your organic traffic.