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How To Attract Wellness Clients On Instagram

Instagram is one of the most popular and engaging social media platforms.

Trust us when we say this - Instagram is not only confined to scrolling through pictures of delicious food (remember that trend?), and entertaining reels. It acts as an incredible marketing tool for companies and coaches.

Hence, a compelling and consistent presence over Instagram can change the dynamics of every business.

Since the pandemic, overall wellbeing and mental health have become a pressing priority for people, and the wellness industry has skyrocketed.

As a wellness professional, developing a social media marketing strategy has become another avenue to leverage.

However, to learn how to become recognizable and attract clients on social channels, particularly on Instagram, is still a matter of concern for many wellness coaches.

How to Attract Wellness Clients on Instagram:

Now, navigating this certainly colorful platform can be a lot of fun, but just like with any business activity, you need to tackle it strategically.

If you’re a beginner on Instagram and not sure how to attract more clients, you need to dive into our handy guideline below to find out:

How to Optimize Your Instagram Account

1. Switch to a business profile

Switch your profile to a business account to make your profile more searchable and accessible. Having a business account offers you numerous benefits to diversify your content and reach.

If you don't know how to switch your profile to a business account here is a great tutorial for you to get started setting up your business account on Instagram. Your Instagram profile is going to act as your virtual portfolio and resume for your audience. Therefore, start with building a compelling and professional profile.

  • Choose a relevant username for your Instagram handle. Make sure it is easy to search and comprises keywords related to your business.

  • Mention your profession beside your name, for example, Mary Johnson - Wellness Coach to rank higher in the search results.

  • A decent profile picture might up your game.

  • Optimize your bio. Be descriptive yet precise. Ensure to add a link to your website/landing page so that your audience can know more about you.

  • Add your professional email information for credibility.

  • Choose a compelling Instagram grid layout for your feed.

2. Hashtags can always enliven your game

Hashtags help make your posts and Instagram Reels more discoverable and contribute remarkably to increasing the count of your account reach. Using high-performing hashtags enables a post display in the hashtag feed where people who search for that hashtag can see your post. Therefore, use relevant hashtags that describe your post to a great degree.

3. Follow people that add value

To stand out on social media platforms, you need to build your network carefully. Your network is going to decide your net worth. Follow people who add value to your profile and help you reach a better audience. Help each other and grow together. Find accounts similar to your niche and talk with them over live sessions and DMs (direct messages).

How to Make Instagram Algorithms to Work For You

4. Create well-optimised content

Identify your target audience and create content accordingly. Ensure to curate and publish your content related to your niche. Also, diversify and broaden your horizons when using Instagram to publish content. Get creative, hop on trends, use carousels, portraits, GIFs, IGTVs and much more to ensure coherent delivery of your message.

5. The engagement factor

Instagram is mostly about discovering ways to increase your engagement rate. These are some tried and tested ways to attract maximum engagement:

Instagram stories:

These 24-hour snippets can be the most engaging tool on Instagram. You can engage your audience with a variety of content like videos, GIFs, behind the scenes of your sessions, something new in your day and daily wellness tips. You can also take direct feedback from your audience with the help of polls, ask me a question and quizzes. Add music, use aesthetics and interact with your audience.

You can also add some of your notable stories to the highlight sections so that your followers can revisit that content.

Live feature:

Instagram allows you to go live and have a chance to interact with your audience. It’s like a one-way video chat, where the audience can ask you questions and chat about things they find relatable or interesting.

Respond to the users:

After referring to your posts and stories, people will slide into your DMs asking for more details about your services/content. Make sure you are replying to them within a specified time limit.

How to Promote Your Wellness Business to Your Audience

6. Promote your testimonials and results

Showcase your best works, achievements, testimonials and results on your feed through story highlights and posts. It will authenticate your profile and make it more reliable.

7. Promote freebies

Being a coach, it is imperative for you to get your Instagram followers off the followers’ list and transfer the names to your email list. Ensure that you promote your freebies and ask your audience to subscribe to your newsletters and download your freebies so that you don’t rely on a platform completely. You can also offer a free one-on-one consulting session or a seasonal 3-day virtual camp to your potential clients. This technique will help you fetch more leads and convert them into clients.

8. Insights and professional dashboard

Keep track of your high-performing posts and Reels and Stories using Instagram Insights and professional dashboard, and publish more of what your audience enjoys.


To grow your wellness business on Instagram, you need to devise a well-planned marketing strategy and stay consistent. Hope this article has added fuel to your marketing game.

For more details, connect with us and get your content game on social media sorted, so that while you take care of your clients, we take care of your online presence.


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Dharana is a Sanskrit word meaning fixed, concentrated attention on a single point without wavering.


We apply this same concept with each client we work with so they can clearly establish and achieve their specific wellness coaching goals. Dharana Digital was formed out of a desire to help businesses not only enjoy effective digital marketing and training, but thrive because of it.

With co-founders from Australia, Bangladesh, and the US, we offer our clients rich international marketing experience. This allows us to craft the perfect message for our coaching clients' target customers, no matter the country.

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Kokoon is a podcast featuring guests who work in the wellness industry. Listen as they share their experiences on how they stay well when they give so much of themselves to others.

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