Top 10 strategies to take your social media marketing to the next level in 2022

Social media platforms = Building an outstanding, stable income stream and showing the world who you truly are.

And did you know?

The use of social media isn’t confined to entertainment anymore. It has profoundly altered the professional world too!

About 56.28% of the world population are social media users, which equates to approximately 4.48 billion people.

73% of marketers believe that social media marketing has a sweeping impact on scaling up their businesses.

Yes! That is the power of social media and the best part is it's only the beginning.

If you're wondering, is a Social Media Strategy Important for My Business? The short answer is - yes, but if you want to learn more about why you need a social media marketing strategy in 2022, we have a whole article on that, make sure to check that out.

With that said let's learn about the top social media marketing strategies you can use in 2022 to take your social media marketing to the next level 🚀

10 Actionable Social Media Marketing Strategy in 2022 by Dharana Digital

10 Actionable Social Media Marketing Strategies in 2022

It is challenging to show up as a compelling brand among such steep-rising competition. Therefore, to give your social media marketing a push, here are some strategies to up your game:

1. Effective use of Hashtags:

Your Social media marketing strategy is going to fall off the radar if you’re not using hashtags effectively. Hashtags are the elixir to boost your social media reach and engagement.

Effective use of Hashtags

According to Twitter, the appropriate use of hashtags increases audience engagement by 50% for brands and up to 100% for individuals.

Use relevant keywords as hashtags optimally to spike your post’s reach. These should be keywords that relate not only to what you're posting about, but what people are searching for.

We recommend making a list of 10 keywords/keyprhases you think you want to target. Then, on whichever platform you're using, do a quick search on those keywords. What are others posting about? How is engagement on those posts? Is your target market interacting with that keyword? The answers to these questions will help you structure effective hashtags for that piece of content.

Don't forget to keep track of the hashtags you're using for certain types of posts. That will help you to see which ones seemed to be helpful, and which ones you may want to avoid using in the future.

2. Influencer marketing:

Influencer marketing benefits you to reach an audience beyond your network.

There are 86% of marketers who are using influencer marketing to strengthen their marketing campaigns.

Influencer marketing

If used strategically, it can provide you certain benefits per se:

  • You’re gaining customers leveraging the influencer’s credibility.

  • Influencers add a touch of personalization and deliver the content as per the audience’s demands and requirements.

Before choosing the ideal influencer for your brand, consider analysing their profile based on the following metrics:

  • organic followers count

  • Reach based on likes and comments &

  • Post interactions.

You can also use tools like Follwerwonk to research bios and compare users to see what your prospective influencer partners are posting about and what their follower base is like.

If you're really serious about developing a high-impact influencer campaign for 2022, there are influencer recruitment services like Fohr that act as a database where you can search for ideal influencers for your initiative, reach out to them, and get data on specific influencers.

The right fit can be a win-win long term partner for your future promotions.

3. Go visual:

There are a plethora of ways for you can curate and craft your content. An optimal content mix of videos, reels/short clips, GIFs and well-designed aesthetic posts can increase your click-through rates and profile visits.

37% of marketers recognise visual content as their most important type of content.

Go visual

Make sure you pick the trends and add your touch to them. Have a system where you test out different forms of visual content to see what gets the most traction.

Remember, traction can come in many different forms, including: post likes, post comments, post interactions, as well as how widely the platform circulated a particular post. It is a delicate balance between the response from your audience as well as the response from the algorithm.

4. Partner with others:

Find individuals and businesses that complement your business and partner with them to reach a wider audience.

You can partner with them in terms of writing posts for each other, or you can have a system set up where they share a certain number of posts per month and vice versa. There are many options out there.

Partner with others

This is a successful organic growth strategy.

5. Social listening is your feedback:

Social listening is your feedback and feedback can always be the game-changer for you. One benefit of social media marketing is that you can directly communicate with your audience and find out the critical areas to work on.

So the drill is - Get feedback and create campaigns around it. How can you get feedback? Make sure you're utilizing social listening tools to see how your audience is talking about you. In this great article, HubSpot lists the 15 best social listening tools.

Social listening

This way, your audience feels included and your costs come down.

6. Plan and follow that plan:

A lot of brands make social media calendars and plans that are never executed. Make sure you don’t make that mistake.

Always make a calendar that you can stick with because consistency can beat all your social media growth-related challenges.

It can also allow you to have a record of what you've done, what worked, what could be done better. This gives you a visual representation of your social media path and how it's guided you to where you are now, so you can make changes where needed.

Plan and follow that plan

7. Slay with SMART goals:

SMART stands for Specific, Measurable, Attainable, Relevant, Time-based.

SMART goals

Plan out your social media strategy based on SMART goals.

Be specific about the services you’ll offer, establish measurable standards to compare, set attainable goals, be relevant and define your timeline.

8. Hop on to new trends and features:

Hop on to new trends and features