About Dharana Digital

Dharana is a Sanskrit word meaning fixed, concentrated attention on a single point without wavering.

 

We apply this same concept with each client we work with so they can clearly establish and achieve their specific wellness coaching goals. Dharana Digital was formed out of a desire to help businesses not only enjoy effective digital marketing and training, but thrive because of it.

With co-founders from Australia, Bangladesh, and the US, we offer our clients rich international marketing experience. This allows us to craft the perfect message for our coaching clients' target customers, no matter the country.

Meet Our Team

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Co-Founder

Social Media Specialist

Dr Karen Sutherland

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Co-Founder

SEO Specialist

Gina Mares

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Dr Karen is a multi-award winning social media  educator and author with nearly 25 years' industry experience in marketing, public relations and communication roles for organizations such as Monash University, ABCTV, Fremantle Media, and the Australian Red Cross Blood Service. She has four degrees (communication, marketing, film and TV) including a PhD focusing on social media.

 

Dr Karen's book Strategic Social Media Management - Theory and Practice by Palgrave Macmillan won the social media category of the 2022 Book Excellence Awards and was also named in the Best 100 Public Relations eBooks of All Time by the Book Authority.   

Dr Karen also won the 2021 Australasian Council of Deans of Arts, Social Sciences and Humanities (DASSH) Award for Education, Innovation and Employability and was named the Best Social Media Educator of the Year for 2020 by the Social Media Marketing Institute .

 

Dr Karen leads the social media major and minor at the University of the Sunshine Coast, is the Academic Ambassador of the Social Media Marketing Institute, a Senior Fellow of the Higher Education Academy in London, is a founding member of the Adobe Creative Educator program and a co-author of Public Relations and Strategic Communication published by Oxford University Press.

Gina Mares has been working with individuals, small businesses, nonprofits, and startups since receiving her BSBA in marketing from the University of Denver, Colorado, USA in 2011. She has extensive experience in business strategy and marketing development, search engine optimization (SEO) for websites and YouTube, and video marketing.

Utilizing Gina's SEO strategy, startups like Oxford Online English have seen tremendous growth of their businesses online. OOE went from virtually no website traffic and just the idea of a business in 2013 to a thriving English school with 25+ teachers and over 250,000 monthly website visitors, using only a YouTube and website SEO strategy-

no paid advertising.

 

Gina has spent time living and working abroad, and is passionate about meaningfully connecting with different kinds of people from every corner of the world. She thrives on learning new things and taking on challenges whether in business, Krav Maga Israeli self defense, living in a new country, or learning Spanish, Thai and Mandarin. Ultimately, she aims to connect with and learn about others and share ideas to help make the world a more tolerant, sustainable place.

 

 

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Co-Founder

HR and Finance Specialist

Akik Chowdhury

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Copywriting and Marketing Lead

Dr Krisztina Morris

The idea of entrepreneurship has always driven Akik Chowdhury. As with many entrepreneurial journeys, he has gone through ups and downs, and has tried his hand at various types of ventures. From working with an engineering consultancy firm which works with the Bangladesh government, to an online cosmetics store, and a small leather factory, Akik has extensive experience working with many different types of people and ideas.

 

He is a master networker and strategist, with professional connections spanning around the world. He is a people person and loves collaborating with others to reach a common goal. Akik is also a business visionary. In fact, it was his idea to collaborate with Gina and Dr Karen to create the company that is now Dharana Digital.

Dr Krisztina Morris is a communication specialist with a background in public relations and marketing. Dr Krisztina has extensive experience in strategic development and corporate sustainability communication, working with organisations such as the Sunshine Coast Environment Council, Bornean Sun Bear Conservation Centre, and Sustainable Sunshine Coast. She is also an active board member of Parkinson’s Advocacy Sunshine Coast, and a social media educator and researcher in tertiary education.

 

Dr Krisztina has recently completed her PhD with a strong focus on CSR communication in the oil and mining industry. Her goal is to align communication directives with operational processes in every project for a successful and measurable outcome. For the past seven years, Dr Krisztina has been successfully running her own public relations agency, working with small to medium businesses on the coast. In her free time, Dr Krisztina is a fresh F45 enthusiast and keen runner, and an overly dedicated organiser.

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Web Development and SEO Lead

Musthasin Alam

Facebook Blueprint Certified Creative St
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Content Creative and Strategy Lead

Rifah Nawar

Musthasin has a vision of empowering businesses with professional websites and SEO strategies with his working knowledge in this field for over five years. He has worked on 100+ projects in his 2 years of experience working with SS Tech Co.

Super fast high-performing and secured eCommerce websites, landing pages, blog websites, listing sites, you name it, he can deliver.

Musthasin enjoys creating and managing SEO strategies that will rank and increase traffic to your website. A highly motivated, ambitious, and creative person with an "I Can" attitude. Musthasin is fully dedicated to his profession and reputation. Hard work and honesty is his policy.

 

Rifah is a Facebook Blueprint Certified Digital Marketing Associate & Creative Strategy Professional. She specializes in inbound content marketing for both B2B and B2C enterprises with 2+ years of working experience. 

 

Rifah possesses the vast experience of handling her own startup, writing for some of the best news outlets in her country, marketing a global Saas product in 12+ countries, analyzing data for small consultancy firms and strategizing content for small-medium online enterprises. Her startup, Nutshell Today, is known to be one of the fastest-growing media companies in her country.

 

Although Rifah specializes in creative strategies, her data-driven mindset makes her rely little on intuition, which is why her analytical decisions can be accurate and reliable. Evolving from an impulsive ambivert to a hardworking, mindful and balanced young woman, Rifah is passionate about constant growth and evolution and building and leading high performing teams. As a digital marketing enthusiast with financial knacks, she aims to maximize profits for clients by making the right applications of her creative and analytical skills.

 

LET'S SEE WHAT WE CAN BUILD

Ready to Get Started?

Schedule a complimentary virtual meeting to meet us, talk about your goals, and get a free live audit of your social media and website.

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