10 LinkedIn Marketing Strategies to Grow Your Wellness Coaching Business in 2022


10 LinkedIn marketing strategies to grow your wellness coaching business in 2022

Among the world’s most used social media and networking platforms, LinkedIn stands out as the go-to platform for business professionals, founders and students.


It’s not just another content-sharing platform, it is an awesome place to network with others, establish your thought-leadership and create an authentic personal brand.


And if you are a wellness coach for professionals, it's becoming increasingly more important to cultivate an established reputation on LinkedIn and connect with your target market using effective LinkedIn marketing strategies.


So grab a cup of coffee and dive into this article by team Dharana to help you grow your wellness coaching business on LinkedIn in 2022.


Let's get started!


10 LinkedIn Marketing Strategies for Wellness Coaching Businesses


We have put together 10 effective LinkedIn marketing strategies for your wellness coaching business that will help you to grow your business to reach and attract the right customers in 2022.


If you're wondering why your wellness business needs digital marketing in 2022 we have a whole article on that, make sure to check that out. With that said, let's get into today's topic "10 LinkedIn marketing strategies for Wellness Coaching Businesses"


10 LinkedIn marketing strategies for Wellness Coaching Business
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1. Optimize your profile for search


The first step is to create a long-lasting first impression. But to make that impression, your profile should appear in front of your target audience.

Optimize your profile for search

For this very reason, optimizing your profile for search is non-negotiable.

  • Edit your URL

  • Add relevant keywords to your profile

  • Add your skills &

  • Get endorsed by past clients and colleagues.

Also, don't forget to post content consistently that will provide value to your targeted audience when they land on your profile.



2. Join groups and communities


When you enter the world of LinkedIn personal branding, no one knows you. So it is recommended to join groups and communities to build that first level connection with people who are relevant to your business.


Participate actively in groups by sharing factual insights and observing the daily conversations.


This way, you’ll be able to know more about your potential clients and have a better understanding of how to plan strategies to expand your client base and become more recognizable.



3. Be active


Be an active LinkedIn user. Show the algorithm and your target audience that you are here, always.


Curate posts, drop comments and endorse people to stay top-of-mind. You never know who may be seeing your LinkedIn posts, even if they aren't necessarily interacting with them. Stay consistent and you may be surprised at the compounding results.

Be an active LinkedIn user.


4. Check insights


Once you get active on LinkedIn, keep a track of your LinkedIn insights and analytics. Find and observe people who show maximum engagement on your content.


Usually, people who like, comment or share your content frequently are likely to become your prospects. You can identify and initiate conversations with these people to warm them up for your services.



5. Cold pitch


Yes, cold pitching is difficult, but once you decode your analytics, it gets better.


You know who your audience is, you know their problem statement, you just have to slide into their messages and show how you could be really helpful. It is that easy!


Don't know exactly what to say? Just be yourself. Interact with them the same way you would at a networking event. Get to know them a little bit. Try to understand their problems and their situation. You may not even find an opportunity to talk about yourself in the first few messages. That's okay. Make it about them and develop a relationship.



6. Grow your professional network


Take advantage of your present personal connections to discover more people. Look for people you can connect with within their network.


Grow your professional network

Connect with people if they can learn from you, teach you something or become your clients.



7. Take advantage of the new features


Take advantage of LinkedIn polls, live etc. to have a better understanding of your audience and platform.


This will also help you in getting that organic push as the algorithm pushes the profiles that use new features and keep engaging with their audience.



8. Collaborate & tag people


Collaborate with other thought-leaders and tag them in your posts so that once they interact with you, their network gets to see more of you.


This will help you in expanding your audience range.



9. Use Hashtags


Hashtags help bring customers to you. Optimize your profile with high-performing relevant hashtags.


Use Hashtags

Use LinkedIn search to identify hashtags and use them as keywords to the tank. Using appropriate hashtags will make your profile more discoverable and will place you at the top of LinkedIn searches.



10. Earn Endorsements


Earn maximum endorsements and get recommendations to make your profile look more authentic and reliable.


The logic is - If your audience is able to trust you, they will buy your services.



Follow these 10 steps and with time, you'll see the results on LinkedIn. Build a thriving business on LinkedIn in 2022.


If you are wondering how to market your wellness business in a post-COVID era, we have just the article for you.



LinkedIn Marketing in 2022


Is LinkedIn marketing worth it in 2022 for wellness coaching businesses? The answer is yes. Why?


LinkedIn is among the top 10 fastest growing brands across the globe. What sets LinkedIn apart from other social media platforms is people are there to connect with a professional network.


That means people are in a completely professional mindset when they are active on LinkedIn.


That way when you have a personal brand and an effective LinkedIn marketing strategy, you are marketing your skills to professionals, business owners, agency owners who are genuinely interested.


You'll also get put into LinkedIn's database by the keywords of your job title, experience and industry so when others search for professionals like you, you'll be one of the listed results.


If you are someone who is ready to kick-start their LinkedIn journey in 2022, here is a bonus tip for you -


Stay consistent over the platform and apply for the live feature. This will help you in getting more reach and building a network from scratch.



Expected Results from LinkedIn Marketing in 2022


Now you might be thinking, "LinkedIn is too much work," but you may be amazed to know what could happen after consistently implementing the strategies listed above. Here are some of the results you can expect:

  1. A large network of people who can teach you, learn from you and become your clients.

  2. A thriving personal brand that brings credibility to your online presence.

  3. Established thought-leadership.

  4. Speaking opportunities.

  5. A public profile that acts as your website.

  6. Professional friends who will break the monotony of being an independent coach.