Finding the Marketing Help Your Wellness Business Needs
We all know that sales are the driving force of any business. And the reason marketing is so closely connected with sales is because effective marketing ultimately leads to more sales. That’s why it’s so critical that your wellness company's marketing game is up to snuff.
A lot goes into good marketing. And as a senior business owner, you probably have plenty of other things to worry about in addition to brand building. If so, now might be the time to get help from outside of your company. Dharana Digital has some practical tips for how you can do just that:
Speak with a Consultant
Your first step to finding outside help for your wellness business will be to meet with a consultant. A business consultant can help you organize your thoughts and goals to develop strategies for the steps you need to take. In other words, they can help you determine what you need from marketing professionals.
For example, do you need help with graphic design? If so, do you need to completely re-brand with a new logo or do you just need to add a few visual elements to your website? Perhaps you like where your brand is headed but need an advertising specialist to keep things smooth sailing.
Look for Freelancers
More and more senior professionals are leaving traditional jobs to become freelancers because of the flexibility, freedom, and convenience it provides. There are plenty of reasons for businesses to hire freelancers. Along with ensuring that you get professionals who are truly experts in their field, many of the best freelancers will work at an hourly or project-based rate, meaning that you don’t have to pay them like full-time employees. In short, hiring freelancers gives your business the opportunity to get specialized services while saving time and money. For finding the right freelancers, start with online job boards that cater to freelancers specifically. And look into freelance communities to begin networking organically with professionals who can help move your business forward. Before you begin hiring new workers, however, make sure you have the right business structure in place. Forming an LLC can provide you with liability protection and tax benefits, among other perks. And you can work with an online formation service to simplify the process at more affordable rates. Try Your Network
Along with looking at freelance job sites and communities, consider your own professional network. Chances are you’ve met quite a few people over the years. And you may have some close working relationships with individuals and organizations that can connect you with people who can boost your marketing.
This applies to freelancers, firms, and other types of workers. Ask around your network of colleagues to see if they know of any marketing professionals looking for work, and start interviewing candidates! Reach Out to Universities
Another way to find top-notch marketing professionals is to contact universities in your area (or beyond). Whether it’s your alma mater or a college down the street, freelancers often go through college professors to find work. Don’t limit yourself by only speaking with professors from a particular department. Speak with every professor who will talk to you about whether or not they can connect you with marketing freelancers or firms.
Research Off-the-Shelf Services
Lastly, consider the tech tools available to your business in 2021. While nothing is quite like working with a marketing professional, there are plenty of apps and software programs that can improve your company’s efforts. For example, SEMrush can go a long way in helping you analyze the market and make decisions for your marketing strategies. And HubSpot is perhaps the best tool on the market for helping you plan and execute an inbound marketing strategy Other Business Considerations Even with today’s rocket-speed evolution in technology and apps that power your marketing strategy, word of mouth continues to play a vital role. RSM cites research showing that very dissatisfied customers tell approximately 22 people of their experience, whereas three to four people are told when they are happy. To optimize your word-of-mouth marketing efforts, get endorsements for your product or service, and don’t neglect to cultivate relationships with those who know and trust you. Also, if you'll be working with marketing professionals like Dharana Digital virtually, it's a good idea to update your home office for improved communications and productivity. Be sure to keep track of any improvements you make, as certain home upgrades can even increase your home's value. When it comes to running a wellness business, nothing is more important than marketing because it plays a critical role in your company’s customer base and sales. Unless you have ample experience in marketing, your business can benefit from hiring professionals. Decide what you need to move your marketing strategy forward, and consider the tips above for finding freelancers and/or firms who can fill any necessary roles. Dharana Digital helps wellness coaches not only enjoy effective digital marketing and training, but thrive because of it. Reach out today for more info!