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What Can We Help You With?
What should you be posting about on LinkedIn as a corporate wellness coach? How can you add value to your network? What are the most effective ways to get engagement from your target audience on LinkedIn?
With our in-depth audit and strategy, followed by effective implementation, we can develop clear answers to these questions and help you scale your coaching business, and promote your upcoming course or seminar.
Search Engine Optimization
You know your coaching website needs more traffic, but what can you do to start ranking in search engine results? How do you know if your blog section is actually working? How should your landing page be designed to convert for course signups?
We can help with these questions and more. We'll evaluate your current website/landing page, develop a comprehensive strategy, optimize and implement based on your goals.
Course & Seminar Development
Get 1-on-1 consulting with our experts to craft a cohesive, effective wellness training course focused on your specific goals.
With a combined 20+ years of professional education and course development experience, you'll receive a course outline backed by academic research and pedagogy, fully developed course materials and a complete course delivery plan including professional design of materials.
Who Do We Serve?
Coaches in the wellness industry who want to expand their client base choose Dharana Digital because we are focused on helping them craft great content, generate leads, and develop impactful courses. We help individuals and businesses who help others in areas like mindfulness, nutrition, physical fitness, relationships, and more.
A Snapshot of the Dharana Digital Process:
Build Your LinkedIn Brand Authority
Successfully cultivate a LinkedIn brand to build a high-quality audience and generate leads for your course or seminar.
LinkedIn Brand Authority +
Website Development & Optimization
Everything from Step 1. In addition, once we have your LinkedIn presence set up, we will optimize your website for lead conversion. Don't have a website or landing page yet? We can build and connect a completely customized landing page or website optimized for lead conversion showcasing your unique positioning and brand.
LinkedIn Brand Authority + Website Optimization + Course Development Coaching
Everything from Steps 1 and 2. In addition, you'll receive coaching to develop effective courses, workshops, and more that are well-designed and tailored to the audience by organizing all of the moving parts into one cohesive plan. We focus on the course goals, design and activities, understanding the learning outcomes and designing professional course materials.
Social Media Specialist
Dr Karen Sutherland
Dr Karen is a social media and public relations educator, researcher, consultant, author and speaker with more than 20 years' industry experience in marketing, public relations and communication roles for organizations such as Monash University, ABCTV, Fremantle Media, and the Australian Red Cross Blood Service. She has four degrees (communication, marketing, film and TV) including a PhD focusing on social media.
Dr Karen was recently announced as the Best Social Media Educator of the Year for 2020 by the Social Media Marketing Institute and has also won the 2021 Australasian Council of Deans of Arts, Social Sciences and Humanities (DASSH) Award for Education, Innovation and Employability.
Dr Karen is the Program Coordinator of the Bachelor of Communication (Social Media), the co-author of Public Relations and Strategic Communication published by Oxford University Press and her latest book, Strategic Social Media Management – Theory and Practice was released internationally in December 2020 by Palgrave Macmillan.
Gina has worked with individuals, small businesses, nonprofits, and startups worldwide to create achievable operating plans and execute effective digital marketing strategies with focus on website and YouTube search engine optimization (SEO).
Oxford Online English, Express Pros Heating and Cooling, the SplitSmart divorce litigation app, the Denver Silent Film Festival, and more have implemented Gina's digital strategy to generate brand awareness and develop a loyal customer base.
Her SEO expertise comes from 10 years of web design and helping clients get ranked on the 1st page of Google. She has also continuously crafted and implemented SEO strategies that have resulted in clients like Oxford Online English increasing from 1,000 to 2+ million YouTube subscribers, with over 80 million views.
She looks forward to helping you put a plan into action.