What Can We Help You With?
Social Media Coaching
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Custom training sessions with our award-winning social media coaches
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Don't know where to start? We can craft a tailored plan for you.
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Do you know what you want to learn? We can help. Learn about:
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Creating video content
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Effective copywriting
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Facebook organic & advertising
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Social media analytics
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Using Instagram
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Using TikTok
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...and more
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Social Media Management
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Comprehensive audit of your social media, your wellness industry, and your target market
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Strategy guided by your business goals
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No time to implement the strategy? We have a full in-house team to help with:
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Developing a content calendar
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Professional copywriting aligned with your brand
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Eye-catching graphic design and video
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Full sales funnel development
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Search Engine Optimization
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Complete audit of your website and SEO metrics, the industry, and your target market
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Keyword research and full SEO strategy development to rank your website on the first page of Google
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You can take our blueprint and move forward, or, our team of professionals can help you:
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Write optimized blog posts
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Stay on top of on-page SEO like tech & meta fixes, content and page structure
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Who Do We Serve?
Coaches in the wellness industry who want to expand their client base choose Dharana Digital because we are focused on helping them craft great content, generate leads, and develop impactful courses. We help individuals and businesses who help others in areas like mindfulness, nutrition, physical fitness, relationships, and more.
" The result of our social media campaign increased my new customers by about 40% in about 5 months which was really good. "
A Snapshot of the Dharana Digital Process:
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Comprehensive Audit & Strategy
The first step to your success as a wellness coach on social media and your website starts with a foundation rooted in research: The Dharana Digital Blueprint.
We'll use our proven framework to dive into your brand, your goals, your market, your industry, and more to craft a plan that suits you, and then you can hit the ground running.
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Social Media: Coaching & Management
Is the thought of implementing the strategy on your own a bit overwhelming?
We understand, and we can guide you however you feel most comfortable.
Coaching:
Receive one-on-one coaching from our award-winning social media coaches. Get guidance, training and accountability to effectively execute your strategy.
Management:
Prefer to have it done for you so you can focus on your business? Leave it to our in-house team of professionals.
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Website Optimization
As you're moving forward with your social media strategy and training, it's time to drive that social media traffic to your website and accelerate growth.
Utilizing a focused SEO strategy, we will optimize your website for high-ranking keywords and help you develop a blog that will get you results. Rank on the first page of Google and optimize your site for conversions.
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Social Media Specialist
Dr Karen Sutherland
SEO Specialist
Gina Mares
Our Experts
Dr Karen is a social media and public relations educator, researcher, consultant, author and speaker with more than 20 years' industry experience in marketing, public relations and communication roles for organizations such as Monash University, ABCTV, Fremantle Media, and the Australian Red Cross Blood Service. She has four degrees (communication, marketing, film and TV) including a PhD focusing on social media.
Dr Karen won the 2022 Gold Stevie Award for Woman of the Year - Social Media, and was announced as the Best Social Media Educator of the Year for 2020 by the Social Media Marketing Institute. She has also won the 2021 Australasian Council of Deans of Arts, Social Sciences and Humanities (DASSH) Award for Education, Innovation and Employability.
Dr Karen is the Program Coordinator of the Bachelor of Communication (Social Media), the co-author of Public Relations and Strategic Communication published by Oxford University Press and her latest book, Strategic Social Media Management – Theory and Practice was released internationally in December 2020 by Palgrave Macmillan.
Gina has worked with individuals, small businesses, nonprofits, and startups worldwide to create achievable operating plans and execute effective digital marketing strategies with focus on website and YouTube search engine optimization (SEO).
Oxford Online English, Express Pros Heating and Cooling, the SplitSmart divorce litigation app, the Denver Silent Film Festival, and more have implemented Gina's digital strategy to generate brand awareness and develop a loyal customer base.
Her SEO expertise comes from 10 years of web design and helping clients get ranked on the 1st page of Google. She has also continuously crafted and implemented SEO strategies that have resulted in clients like Oxford Online English increasing from 1,000 to 2+ million YouTube subscribers, with over 80 million views.
She looks forward to helping you put a plan into action.
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