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Focused Digital Marketing Solutions
Wellness Businesses & Coaches

Empowering you to help others. 

What Can We Help You With?

AI Consulting

  • 2x 60-minute strategy sessions with our AI experts.

  • A customized AI plan for your wellness business.

  • Implementation of AI strategies, including content and copy.

  • Expert guidance and support during your AI journey.

  • Bonus: 90 days of access to our team for ongoing support.

  • Proven success in AI solutions for wellness professionals.

  • Tailored AI solutions for your unique business needs.


Search Engine Optimization

  • Complete audit of your website and SEO metrics, the industry, and your target market.

  • Keyword research and full SEO strategy development to rank your website on the first page of Google.

  • You can take our blueprint and move forward, or, our team of professionals can help you:

    • Write optimized blog posts.

    • Stay on top of on-page SEO like tech & meta fixes, content and page structure.

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Social Media Coaching

  • Custom coaching sessions with our award-winning social media coaches to support your exact needs.

  • Not sure where to start? We build a comprehensive social media strategy right around your business.

  • Or, are you more into the specifics? We offer a range of training topics to choose from:

    • Creating video content

    • Effective copywriting

    • Facebook organic promotion

    • Meta, LinkedIn and TikTok advertising

    • Social media analytics

    • Using Instagram

    • Using TikTok

    • Using Canva

    • ...and more

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Social Media Management

  • We start with a comprehensive audit of your social media presence, your positioning in the wellness industry, and your target market.

  • Short and long-term strategy development, guided by your business goals.

  • Busy building your business and no time for your socials? We have a full in-house team to help with:

    • Developing a content calendar.

    • Professional copywriting aligned with your brand.

    • Eye-catching graphic design and video.

    • Full sales funnel development.

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Custom Web Solutions

  • Website development (new and existing)

    • Website Audit

    • Website development strategy

  • Landing page development

  • Website analytics

    • Tools integration

    • Reporting

  • Performance optimization, including security
    optimization and bug fixes

  • UI/UX design

  • Website maintenance

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Who Do We Serve?

Coaches in the wellness industry who want to expand their client base choose Dharana Digital because we are focused on helping them craft great content, generate leads, and develop impactful courses. We help individuals and businesses who help others in areas like mindfulness, nutrition, physical fitness, relationships, and more.

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" The result of our social media campaign increased my new customers by about 40% in about 5 months which was really good. "

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Listen to the Kokoon Podcast

Kokoon is a podcast created for coaches, practitioners and therapists working in the health and wellness space. Our featured guests work in the wellness industry and share their experiences on how they stay well when they give so much of themselves to others.

A Snapshot of the Dharana Digital Process:


Comprehensive Audit & Strategy


The first step to your success as a wellness coach on social media and your website starts with a foundation rooted in research: The Dharana Digital Blueprint.

We'll use our proven framework to dive into your brand, your goals, your market, your industry, and more to craft a plan that suits you, and then you can hit the ground running.



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Social Media: Coaching & Management


Is the thought of implementing the strategy on your own a bit overwhelming?

We understand, and we can guide you however you feel most comfortable.


Receive one-on-one coaching from our award-winning social media coaches. Get guidance, training and accountability to effectively execute your strategy.


Prefer to have it done for you so you can focus on your business? Leave it to our in-house team of professionals.



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Website Optimization


As you're moving forward with your social media strategy and training, it's time to drive that social media traffic to your website and accelerate growth. 

Utilizing a focused SEO strategy, we will optimize your website for high-ranking keywords and help you develop a blog that will get you results. Rank on the first page of Google and optimize your site for conversions.



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Certified AI Consultant,
Social Media Specialist

Dr Karen Sutherland

SEO Specialist

Gina Mares

Our Experts

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Dr Karen is a Certified AI Consultant, a social media and public relations educator, researcher, consultant, author and speaker with more than 20 years' industry experience. Dr Karen has worked in a wide range of marketing, public relations and communication roles for organizations such as Monash University, ABCTV, Fremantle Media, and the Australian Red Cross Blood Service.

Dr Karen won the 2022 Gold Stevie Award for Woman of the Year - Social Media, and was announced as the Best Social Media Educator of the Year for 2020 by the Social Media Marketing Institute. She has also won the 2021 Australasian Council of Deans of Arts, Social Sciences and Humanities (DASSH) Award for Education, Innovation and Employability.


Dr Karen leads social media education at an Australian university, is the co-author of Public Relations and Strategic Communication published by Oxford University Press, co-author of Transmedia Brand Storytelling by Palgrave Macmillan, and the sole author of the award-winning book Strategic Social Media Management – Theory and Practice downloaded more than 120k times.


Gina has worked with individuals, small businesses, nonprofits, and startups worldwide to create achievable operating plans and execute effective digital marketing strategies with focus on website and YouTube search engine optimization (SEO).


Oxford Online English, Express Pros Heating and Cooling, the SplitSmart divorce litigation app, the Denver Silent Film Festival, and more have implemented Gina's digital strategy to generate brand awareness and develop a loyal customer base.

Her SEO expertise comes from 12 years of web design and helping clients get ranked on the 1st page of Google.  She has also continuously crafted and implemented SEO strategies that have resulted in clients like Oxford Online English increasing from 1,000 to 2+ million YouTube subscribers, with over 90 million views.


She looks forward to helping you put a plan into action.

SEO Specialist

Gina Mares

Proud Partner

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Schedule a call and we will do a live health check of your social media pages and website.

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Meet with Dharana Digital to get live feedback on what is working and what can be realigned on your social media and website.

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