Choosing The Right Digital Marketing Agency for Your Coaching Business
Since the pandemic, social media marketing has increased by almost 87%.
That’s how much the hiring rate of marketing agencies has risen. While the hiring process is lengthy and tiresome, the hardest part is the final selection of the right agency for your brand.
If you are facing trouble with finding the right digital marketing agency for your company, then you have come to the right place to learn how to choose.
Why Choose a Digital Marketing Agency for Your Coaching Business?
We know how hard it can be to manage a full-time coaching business and look after people’s holistic well-being while taking care of your business’s marketing activities.
When you try to do all of that together, you’ll have to compromise quality.
As a wellness coach, you can never allow yourself to do that!
Hiring a digital marketing agency to delegate your marketing activities can be a life-changing decision. Not only will you be able to give your full attention to your work, but also a bunch of experts will be in charge of your business’s branding and marketing activities.
As a result -
Your service and coaching quality will improve
Your presence on both offline and online platforms will be strong
Your coaching business will have more reasons to thrive and grow in this competitive market, and it will!
While services of digital marketing agencies may differ from one another, as a coaching business owner, you can receive the following benefits from hiring the right digital marketing agency:
Your marketing will be done by experts who have better subject knowledge and experience.
This will be reflected in your brand presence: more targeted and stronger.
You get the opportunity to learn straight from the experts.
More scope for you to concentrate on your coaching business or offering wellness services to your clients.
You can follow an overall cost-effective, time-efficient and optimised approach to grow your business.
Factors to Consider When Choosing a Digital Marketing Agency
Work portfolio and clients Before choosing an agency, it is important to check the work portfolio and the past and existing clients of the agency. A marketing agency that has previous experience working for wellness brands, businesses and coaches is supposed to be a good fit for your business. When you’ll see how the agency has performed for the businesses it served before, it will become much easier for you to decide whether to go with them or not. On the other hand, as a digital marketing agency, it is advisable to make sure the portfolio is accessible to everyone interested in working with them. Not only does this adds credibility and authenticity to their work, but also helps in bagging more clients. You can check out our portfolio and testimonials to see the kind of services and value we provide to our clients.
Testimonials Like work portfolios, authentic testimonials are evidence of the quality of work of a marketing agency. A good digital marketing agency always puts up its testimonials on its website. Testimonials can also be found in the form of reviews on the Facebook or Google My Business pages of the agencies. Not all testimonials can be guaranteed to be true, but by matching them with the portfolio, you can build a pretty good idea about the agency’s reputation. Client reviews directly reflect the agency’s usual relationship with its present and ex-clients. An agency should also leverage this powerful weapon to establish its reputation.
Skills and expertise of team members A team of skilled marketers is a mandatory thing to consider when you hire an agency. Usually, all digital marketing agencies take pride in the expertise of their members and showcase them on their websites. However, if any agency doesn’t, you can simply ask them about the skills and experience of the marketers. You can do your own research as well by attempting a few searches on LinkedIn and other relevant social media sites.
Transparency Being open and honest with your customers helps to foster their trust and goodwill. Clients are frequently frustrated by the agency's lack of transparency, though. If the agency is unable to be open and honest with you, this is a sign that you need to keep looking. When picking the proper agency, ask for nothing less than complete transparency.
Availability Your coaching business requires time and attention to develop. Before signing a contract with the agency, find out how much time they can dedicate to your needs. As your business goals become more apparent and straightforward, make sure the agency is accessible whenever you need it. You should think about hiring a company that can ease your business problems and make the procedure simpler. Avoid working with a company that struggles to come up with a commercial solution for you.
Social and web presence Before signing a contract, take a few minutes to check out the social media and web presence of the shortlisted agencies. Visit their website and take a look at their Facebook, Instagram, LinkedIn and Google profiles, if they have any. It is not a precondition to be present on all social media platforms to be a good digital marketing agency. However, if your requirements include building social media presence for your coaching business, your chosen agency should at least be able to do it for themselves.
We have reached almost the end of your journey to hiring the best marketing agency. By following the checklist below, which we have created especially for wellness coaches like you, you can obtain your goal of growing your business successfully by enabling the power of digital marketing.
Set clear goals before signing the contract and make sure whether the chosen agency would be able to attain them for you and with you.
Choose an agency that talks about well-defined specialised services over the ones that say “we can do everything for you!”
If possible, meet in person with your digital marketer. It is important that you personally know the people who will be in charge of your business’s future marketing activities. If meeting in person is not possible, at least hop on a video call.
Make sure that the company principles and values of the agency align with your business.
Consider the agency size and its current bandwidth. You don’t want to jeopardise the quality of your marketing activities by signing up with a marketing agency that already has too much on its plate.
Thoroughly check the kind of work the agency has done before for its clients that belong to the same industry as you. Measure the uniqueness, creativity and effectiveness of their ideas.
Ask for reports and proof of results that your agency has generated, if required.
Always prioritise the quality of services and value over the cost. However, make sure that the firm is within your budget.
Don’t shy away from asking your agency how they do their work in detail.
Set the hours and the efforts that they are going to put after your business’ work in detail.
Ensure that your agency keeps track of the wellness industry updates and trends.
Decide the modes and frequency of communication that you both will be abiding by throughout the contract.
Talk in detail about the procedure of project planning and management, execution, review and off-boarding.
Draw up a legal contract and mention the privacy and protection of personal and business information for both parties.
Now you know what to do and what not to do when it comes to handing over your business’s marketing activities to a third party.
Next time you're looking for a specialised digital marketing agency that works for a wellness coach like you, go through the factors and the pointers to make sure that you hire the right and best digital marketing agency for your business.