5 Amazing Coaching Websites to Inspire You
It’s nearly 2023, so your wellness coaching business deserves to have its own website.
We bet many of you are ahead in that game already.
When it comes to wellness, there are so many resources available to the willing learners. Of course, many of these resources are generated from the countless blogs and other articles that coaches and brands share from their sites on a regular basis.
If you want to be a part of this content-leader pack, you first need a functional and aesthetic website. This is why we are looking into 5 amazing coaching websites today, to work out what you need to stand out from the competition.
Our Top 5 Picks for Coaching Websites
To get you started, here are 5 amazing coaching websites that we have picked so you can get inspiration for your own coaching website, whether you are thinking about creating a new one or re-designing your current one.
1. Foundations Wellness Coaching
Foundation Wellness Coaching caters to people who struggle with troubling symptoms, autoimmune diseases, mystery illnesses, or Lyme disease. The owner, Theresa Haselmayer, R.N, and Certified Holistic Practitioner, herself battled with Lyme disease for over 15 years.
The website of Foundations Wellness Coaching is a great example of the right distribution of white space between text and images.
Brand colours have also been used consistently throughout the logo, the empty space and the text.
2. Sarah Jenks
Sarah Jenks is a mental health wellness advocate and coach.
Her website directly radiates the positive energy that she wants to spread through her work.
The application of lively images and warm colours give out that positive vibe. By using transitional text, Sarah has been able to make her website visually appealing.
The position of the buttons and widgets also creates an easy and fun user experience.
Felicia Soria coaches women to shift their mindset by focusing on holistic physical and mental wellness.
Her blog is an ideal example of how the right keywords should be used in the copy of the “about” and “services” sections, so that when people search those words her blog easily appears at the top of the search results.
Furthermore, by using a slideshow of images instead of one image only, Felicia’s blog adds depth to the landing page.
Vidyaliving is the website of Claire Ragozzino, a certified Yoga instructor and Ayurvedic counsellor, who offers her services in the form of courses, books and selling cooking products.
Claire’s website is the epitome of the perfect user experience.
Anything that a visitor might be interested in can be easily found on her landing page without averting the eyes.
Furthermore, the colour palette she has used for branding gives out that calming sense of Yoga and Ayurveda.
Speechsisters is a beautiful initiative where the sister-duo, Brooke and Bridget, provide speech therapy to toddlers and children.
On the landing page, they have provided the name of the media portals that endorsed their business. This type of testimonial can be a great way to gain the trust of website visitors.
Furthermore, they provide an excellent learning opportunity for the audience by offering a well-curated blog section.
How Can You Design Your Own Website?
Designing a website is a journey, and like every journey, it should be able to tell a story to your audience.
This is where website design comes into play.
Your design dictates how well your story is reflected on your website. Does it capture your audience's attention right away? Research shows that an average human being's attention span is 8 seconds.
Can your coaching website gather your audience's attention and tell your story the way you want to tell it? Can your website offer a solution to your audience’s problems and generate results?
The answer is 100%, "Yes". With the help of some thoughtful design principles, your website can develop an extremely valuable online presence.
Now let's see what these design principles are that help a website stand out from the competition.
1. Right Typography
Choosing the typography for your website is a significant part of the design process. Typography is the combination of fonts that you’ll be using for all the textual content on your website.
Taking care of typography means paying close attention to details, such as the font and font size of different headers and body text. If your visitors don’t find your typography comfortable and pleasing to the eyes, they won’t even bother to read further.
Think about your brand and the message you want it to convey. Some types of fonts, such as Serif fonts (the ones with the small lines at the ends of the letter strokes) communicate a very specific meaning. Sometimes, it can seem more professional or old-fashioned.
Sans-serif fonts, on the other hand (the ones without the lines at the ends of letter strokes) can be seen as more simple, modern, or even easier to read when using larger sections of text.
There are a lot of resources online about the right font combination. You can take a look at them and choose one combination that you think suits your brand personality the best.
2. Colour Combination
The use of the right brand colours on your website is very important from a design perspective.
Brand colour refers to the colour or a combination of colours that represent your company’s personality.
Now, if you're unsure about which colour suits your brand's personality, we recommend reading up on colour psychology which may help you decide on the primary colour for your brand.
After you have selected your primary colour, it is time to select your secondary colour and accent colour. Here is a guide to choosing your colour palette strategically for web design.
You should choose your brand colours by aligning them with the message that you want to send to your customers through your business. Every colour has a different meaning.
3. Quality Images
Humans are visual creatures. That is why images are crucial when it comes to communicating with the audience.
When it comes to images, many businesses don’t invest in professional photography.
On the other hand, meaningful photos of your business, products, and team can lead your way to engage with your visitors, earn more credibility and, most importantly, speak to your users.
If at all possible, take a day to have a photo shoot. This can be a photo shoot of you in action at work with clients, of you in a professional space in general, or just some photos of you doing things you are passionate about which relate to your work.
Putting the extra personal touch of your own photos throughout your website really does make a difference with your website visitors. Connecting with you on this holistic level is key for those in the wellness industry, and it will further amplify your healing, nurturing message.
It will also make your website look a lot better instantly.
It is recommended that a website contain high-quality images. The use of HD images can amp up the user experience of your website.
If you are on a low budget, you can choose from the millions of free stock images that are available online. However, always make sure that the photos are relevant or even customised according to your message. Consistency is key.
4. Use of Video
Images are great, but have you thought about using a video on your landing page?
If not, then this is the time to think about it.
A well-produced video can do better storytelling than all of the text and images on your landing page. Furthermore, quality videos will help attract website visitors and will make them fall in love with your content.
Use a video to describe your product or service, or even a brief video introducing yourself and your mission. Something to give your website a bit more life and dimension for your visitors to relate to.
5. Easy Navigation
Visitors to your website should always know exactly what to do and where to go on your website, with clear guidance from your navigation bar.
The rule of thumb is to think from a visitor’s perspective and to ensure they have the best user experience.
Some of your visitors would like to know more about your services, whereas some people would like to learn more about your products/services, and others may like to get in touch with you. So make sure you try out the different user perspectives and make it very easy to find what they looking for.
Your navigation bar should be easy to find and clearly marked. Use simple wording that obviously represents the page. You’ll also want to make sure you at least have the following tabs: Home, Blog, About, Contact.
6. Well Balanced White Space
A perfect website consists of the right combination of images, text and white space.
White space refers to the unutilised space on a website.
While it may not seem like a priority when you’re designing your website, having a suitable amount of white space throughout each page will subconsciously ease your visitors into their journey. It will provide some breathing room for your content to stand out, and give the reader some time to absorb what they have seen before going on to the next points.
Adding more space around your text and images can also create a certain type of aesthetic for the visitors, and convey simplicity and cleanliness.
A website with the right amount of negative space is easier to navigate for the eyes. As a result, people will want to stay on your website longer, and will actually want to explore.
Here’s a guide to the best practices when it comes to white space.
7. Competitor Analysis
There is a term called "Steal like an artist".
It does not mean stealing or duplicating someone's work. On the contrary, this means taking inspiration from someone's work or ideas and implementing them in your own way.
Sometimes, the biggest inspiration we can draw is from our competitors.
By going through your competitors' websites, not only will you be able to get to get different ideas, but you’ll also see how you can make your website stand out from others.
Pay close attention to what is working for your competitors and what is not. Then use that information to your advantage.
8. Right Keywords
Using the right keywords in the textual content of your website can make it easily searchable on the internet. Keywords refer to the words in your content that allow for your website to be discovered.
If keywords are used in the right manner, when users will search for those keywords online, there will be a higher possibility for them to find and land on your website.
Being a wellness coach, you might already know the keywords or terms that are popular in the industry at the moment, and that people might be curious about.
You can try incorporating them into your web resources and articles.
For some advanced steps, you can use a range of free keyword research tools to learn about keyword ranking and trending keywords.
Here is a list of some of the popular SEO tools for free keyword research:
9. Use a Template
Considering that you are not a web developer by profession, you can use website templates to start off.
There are thousands of beautiful templates available online for a massive range of business and brand personalities. But do remember to use your own branding guidelines such as typography, colour combination, images, videos, and navigation to personalise the website.
The are lots of marketplaces to purchase beautiful templates depending on the platform you would like to use to build your website. Here is a list of some popular website-building tools to get you started.
Now that you know what to look for when it comes to web design principles, you can now let your creativity guide your way as you develop your own website.
But, does a good website bring organic traffic and have a higher conversion rate?
The answer to that is both yes and no.
While a good website keeps your visitors engaged, builds your credibility, and earns your visitors' trust, it still requires a certain level of marketing to bring organic traffic and increase your conversion rate.
Here are a few methods that are proven to help you get the result you want from your website:
1. Social Media Presence
Social media such as Instagram, Facebook, TikTok and LinkedIn are great sources of coaching clients.
By combining both your web presence and social media presence, you can generate more organic traffic to your website.
2. Helpful Resources
Provide helpful resources and articles for your ideal audience. Make sure to include keywords in your articles to make it easier for your audience to find your website and content.
If you are interested in understanding the Power of SEO and how it works, check out the video down below.
Try to empathise with your audience and address their pain points to make a good and long-lasting connection with your users.
3. Lead Funnel
A lead funnel is basically a funnel for your prospects to go through to learn about your product or service somewhere outside of your website to become interested in them, and finally, in the end, to convert into a happy customer.
Lead funnels are very useful for:
Creating brand awareness
Selling your products or services
Creating a bridge between your sales and marketing department.
While it’s immensely helpful from a consumer’s perspective to have so many free yet useful resources online, from the creator’s end, website maintenance can be a daunting process, even though it is highly important.
Now the question is, can I do this all by myself?
The answer is, "Yes, you can."
However, it can be incredibly difficult to manage everything, especially when you are a one (wo)man-band with a large-scale full-time coaching business to handle.
On the other hand, if you have a team, equipped with proper knowledge of their respective field of work, you can very well develop and/or maintain your website to its maximum potential very easily.
Working in the same industry, it is our job to ensure that you can do it all.
If you find yourself at a point where you’d like some guidance, or even a bit of feedback on something you already have, feel free to chat with one of our team members at Dharana Digital.
Hop on a free call here: Dharana Digital.