5 TikTok Wellness Influencers You Need to Follow in 2023
As professionals working in the wellness space, it's important to have a clear understanding of what "wellness" actually means. At its core, wellness refers to the state of being in good health, both physically and mentally.
However, it's not just about the absence of illness; it's about proactively taking steps to improve one's overall health and wellbeing.
The Health and Wellness Industry in 2023
In 2023, we’ll be seeing more and more brands offering personalized products for well-being and self-care. Consumers and companies are realizing that physical, mental and emotional health are all very connected.
As the wellness industry gears up their marketing plans for 2023, they should be looking at what actually works: real people and real customer stories and endorsements. Consumers want to follow real wellness professionals with facts, evidence and real results.
Why Follow Health and Wellness Influencers
The importance of wellness in daily life cannot be overstated. Not only does taking care of our physical and mental health make us feel better, it also has a positive impact on our productivity, relationships, and overall quality of life.
In today's fast-paced world, it's easy to get caught up in work and neglect our own health and wellness. As professionals in the wellness industry, it's our job to help people prioritize their own health and wellbeing.
One way that wellness professionals can do this is by consuming the content of and collaborating with influencers.
In today's digital age, influencers have the ability to reach and impact large audiences, and many of them are passionate about promoting health and wellness.
By partnering with influencers who share our values and goals, we can spread the message of wellness even further and help more people live happier, healthier lives. However, it is always important to check when working with wellness influencers that their content is supported by evidence and fact.
As a wellness professional who has worked hard to obtain their credentials, it is extremely important to align yourself with someone who is also credible.
In this blog post, we'll identify 5 wellness influencers on TikTok who also have the qualifications and experience to walk the talk.
5 TikTok Wellness Influencers You Need to Follow in 2023
1. Steph Grasso, MS, RD - Nutrition, Weight Loss, and Healthy Eating
Steph Grasso is a Registered Dietitian who can inspire and educate both you and your clients on healthy lifestyle changes.
With 2.1 million followers, Steph’s fun and easy-to-digest TikTok videos have positioned Steph as a go-to source for balanced eating advice. Combining her expertise in nutrition with a dash of comedy, Steph offers evidence-based guidance on debunking trending nutrition myths and developing healthier relationships with food.
Her grocery guides and meal prep tips have helped many of her followers adopt sustainable, nutritious eating habits. Whether you're seeking to enhance your own wellness journey or provide your clients with trusted nutrition advice, Steph's content is super helpful.
2. Wellness Travelled - Wellness Tourism, Retreats and Spas
Canadian sisters, and travel and wellness influencers, Christine and Sarah MacLean successfully share their experiences of luxury traveling on TikTok while sticking to their values of sustainability, and wellness.
With over 2.5 million likes across their content and over 81K followers on the platform they cover all aspects of luxury ecotourism. The Wellness Travel TikTok account features luxury locations that one would dream to visit. Bright, natural colors of blue seas and green landscapes flood their page, causing traction from followers all over the world.
Anyone with a love for travel would be inspired by the adventures that Christine and Sarah share. The sisters live to inspire people to not just be “well-traveled” but to travel well.
3. Dr Julie Smith - Mindfulness, Mental health
Meet Julie Smith, a clinical psychologist and private practice owner in Hampshire, England, who is taking TikTok by storm.
With her mission to help people thrive, Julie's videos cover important mental health topics such as recognizing the early signs of burnout. In her popular "Tips From Therapy" and "Things People Learn in Therapy" series, Julie shares expert advice on coping mechanisms and techniques to help you take control of your mind.
Her "How to Master Your Own Mind" post focuses on the power of mindfulness and how it can increase self-awareness, regulate emotions, and reduce stress. It's important to remember that while Julie's content is educational and valuable, it does not replace formal therapy or mental health care. But for those seeking knowledge and inspiration, her TikTok page is a must-follow.
4. Dr Michelle Wong - Personal Care and Beauty
Dr Michelle Wong has a PhD in chemistry, is a science educator and cosmetic chemist based in Sydney, Australia.
Her TikTok account @labmuffinbeautyscience has almost 77k followers because Michelle provides reliable and science-based advice to help navigate the world of beauty products.
Her helpful TikTok videos offer an expert’s perspective on which beauty products are worth purchasing. Michelle began her popular blog, Lab Muffin, in December 2011 out of frustration at the lack of accessible explanations for the science behind beauty products online. Her goal is to provide clear, concise information that helps consumers make informed decisions about the products they use.
Michelle's expertise and approachable style make her an invaluable guide and trusted source.
5. Elizabeth Myatt - Fitness, Mind and Body Activities
Elizabeth Myatt, a licensed professional counselor and certified yoga teacher who takes a compassionate and personalized approach to therapy.
Her TikTok account, @elizabethilluminates is quickly building a following due to her holistic approach to wellness that brings together advice on body, mind and spirit. Elizabeth firmly believes in building a strong therapeutic relationship with her clients and is committed to developing a deep understanding of their needs. This approach shines through in her helpful (and entertaining) TikTok videos. Known for her down-to-earth demeanor, direct communication style, and sense of humor, Elizabeth creates a comfortable and safe space for clients to explore their thoughts and emotions.
She is passionate about helping her clients develop the tools and skills needed to overcome challenges and achieve their goals. If you're looking for a caring and experienced therapist to learn from on TikTok, Elizabeth is definitely worth a follow.
6 Steps to Become A Health and Wellness Influencer in 2023
Now, if you are a wellness professional with a desire to dominate social media as a credible and transparent source of information, we even put together 6 steps on how to get you started.
Identify your niche and be the expert Create content that resonates with your audience. There are many different health and wellness influencer niches to choose from, but some popular ones include yoga, running, Pilates, mindfulness, etc. Of course, there are endless other possibilities, so it’s important to find something that you’re really passionate about, have expert knowledge, and have the potential to do well in as a health and wellness influencer.
Find your own brand voice and stay consistent If you want to be among the best health and wellness influencers, you need to find your own voice. Your voice is that unique perspective or identifier that makes you different from all the other influencers out there. It’s what sets you apart and makes your audience interested in your content. Having the exact brand voice will also help you build your personal image online.
Develop a social media marketing strategy There are plenty of avenues to become a health and wellness influencer. You can start with social media, then work your way into becoming a blogger or vlogger. You can create your own wellness program or recommend one to others. Whatever route you choose, it’s important to develop an influencer marketing strategy and stay consistent with it. If you want to be successful, you need to put in the work and stay focused on your goals.
Find your followers If you want to create a legitimate business as a health and wellness influencer, it’s important to build a strong social media presence. When people know who you are and what you stand for, they’re more likely to follow your work. Building a following is a process that takes time and effort, but dedication and hard work will pay off in the long run.
Build credibility Credibility is the quality of being trustworthy, credible, transparent, respectable and consistent. When someone is credible, people believe what they say and feel comfortable following their advice. Building credibility when becoming a health and wellness influencer can be a complex process, but there are some key steps you can take to begin building trust with your followers.
Share high-quality content
Use credible sources (quality links) in your posts
Make sure your personal branding is consistent
Become a storyteller
Collaborate with other expert influencers
Take advantage of influencer marketing platforms They are online platforms that connect brands with influencers. By using influencer marketplaces, brands can create content that is relevant to their audience and reach a wider audience with targeted ads. When you are starting out as a health and wellness influencer, consider a platform that is 100% free to join. Once on the platform, brands can find you through their search by hashtags, category, location, engagement rate, number of followers, etc.
As wellness professionals, we have a responsibility to use our expertise to help others live healthier lives. One effective way to do this is by partnering with credible and qualified influencers who share our values and goals. This article has provided five examples of highly qualified and credible TikTok wellness influencers, and offered some guidelines on how to get started as a health and wellness influencer the right way.
These trusted influencers have the power to reach and impact large audiences, making them an important part of the wellness conversation.