Covid 19 has brought a great shift in global consumer behaviour, including the wellness market.
It has sedated the fast-paced world and enabled people to embrace a slower lifestyle, which was unthinkable even 2 years ago.
Covid-19 Impact on the Wellness Industry
Covid 19 has also significantly helped us realize the importance of holistic healthcare. Over the last 2 years, people around the world have become more aware of health and wellness and thus have introduced new market trends.
Within the first four months of 2020, approximately 656 million health and fitness apps were downloaded globally also dietary supplement intake has increased to 74%.
Today, even though we have started recovering from many Covid-related issues, the potential of the health and wellness sector is still on the rise.
Many have come forward to reap the benefits of this. Many health and wellness brands and organizations have emerged out of it. But, have all of them been able to succeed in the race?
Is It Really the Right Time to Invest in Wellness Marketing?
Even though it's a blue ocean here, thriving isn't easy, given the large shift in the consumer mindset. As the world has been slowed, more people have been investing in their healthcare, and they are spending time doing their own research on wellness topics.
That's why an integrated wellness marketing strategy is more important now more than ever.
Wellness Marketing Strategies in a Post-Covid Era
Wellness marketing can be pretty tricky since a bigger portion of the audience base is still untapped.