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Using Reels to Grow your Wellness Business

If you're working in the wellness space and are not currently using Instagram Reels, please keep reading.

Now that social media platforms have significantly reduced the amount of organic reach (so that you have to pay for it) Instagram Reels is the one feature that will still allow you to get your branded content in front of people who don't already follow you.

 

In this video, Dharana Digital Co-Founder Dr Karen Sutherland explains why you should use Reels to help grow your wellness business.

What's in this video?

01

Why Use Instagram Reels

02

Key Characteristics of High Performing Reels

03

Important Tips to Remember When Creating Reels

04

How to Create a Reel Step by Step

05

Conclusion

04

Helpful Resources

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Why Use Reels

Organic Reach

Reach people who don't follow you for FREE.

In-App Tools

Make creating content very easy.
 

Own the Space

Many of your competitiors will not be there.

Adoption Increasing

Reels are growing in popularity extremely quickly.

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Key Characteristics of High Performing Reels

01

Created within the app

03

Try engaging your audience's attention in the first 3 seconds

05

Change your shots in every 2 - 3 secs

07

Glimpse of behind the scene contents

09

Use relevant hashtags

02

Shoot the video vertically

04

Keep the video length maximum 15 sec or less

06

Use trending music

08

End the Reel with a call to action

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Results

Helpful Resources

Some helpful Reels resources mentioned in the video:

Please feel free to contact Dr Karen at Dharana Digital to learn more about Instagram Reels and anything else social media related: drkaren@dharanadigital.com 

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